About

ABOUT US

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MEET THE FOUNDER

RICKY WHITLOCK

With over 20 years of experience as a professional surfer, Ricky Whitlock brings a wealth of expertise, passion, and purpose to coaching surfers of all levels—from beginners to elite competitors. He also specializes in working with special needs and neurodivergent athletes, providing a supportive, empowering environment tailored to each individual. A licensed paramedic and firefighter, Ricky ensures every session is grounded in safety, structure, and high performance.


Ricky’s coaching philosophy is centered around “progress over perfection,” aiming to instill a strong work ethic and high standards while guiding athletes to grow as both surfers and individuals in their communities. His approach blends technical surf training, competition strategy, and mental performance coaching to build complete, confident athletes.


Specializing in mindset training, Ricky integrates mental coaching into every session, helping surfers manage nerves, sharpen focus, and thrive under pressure. His sessions include individualized assessments, strategic warm-ups, hands-on surf instruction, and post-surf video breakdowns—ensuring a tailored and growth-oriented experience every time.


As a coach, Ricky is known for his calm, constructive, and motivating style. He empowers athletes by building them up—not breaking them down—while holding them accountable to their goals. Whether working with rising competitors, beginners, or neurodivergent athletes, Ricky brings patience, empathy, and unmatched experience to every wave.

OUR PHILOSOPHY

PROGRESS OVER PERFECTION

At the heart of our coaching lies the belief in nurturing a strong work ethic, fostering mental toughness, and contributing positively to our community. We're committed to guiding our athletes towards excellence, both on the board and in life.

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TAKE THE NEXT WAVE

TRANSFORM YOUR SURFING


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